Monaco is a ready-to-drink cocktail brand with a visual identity that extends across packaging, retail environments, partnerships, and promotional campaigns. From its core product lineup to seasonal initiatives and new flavor launches, the brand balances a recognizable presence with distinct creative approaches tailored to different products and occasions.

Over approximately seven years, my work with Monaco encompassed packaging, point-of-sale materials, retail displays, campaign extensions, and event graphics. My role included developing and adapting creative across formats, building flexible design systems, preparing production-ready artwork, and overseeing select vendor executions. The work reflects an ongoing focus on translating brand creative into cohesive, practical applications across physical environments.