UFC Partnership
2025 VISUAL SYSTEM
This project extended a single campaign idea — Monaco Cocktails' partnership with UFC — across three very different formats: advertising posters, product packaging, and physical retail displays.
The starting point is a simple, repeatable layout: the UFC and Monaco logos paired at the top, a lineup of UFC athletes as the hero image, and the product itself shown clearly at the bottom. That same structure carries through both posters shown, so the campaign reads as one system rather than two unrelated ads.
Fight Night Pack
In 2025, Monaco launched a limited-edition Variety Pack in partnership with the UFC, introducing two new flavors: Knockout Punch and Grapefruit Crush. I designed the packaging for both the individual cans and the variety pack.
2026 VISUAL SYSTEM
The UFC sweepstakes POS was developed in two versions to accommodate different retail accounts: one featuring individual cans and another featuring both single cans and multipacks.
Costco Meet & Greet
Leveraging Monaco’s UFC partnership, an in-store athlete meet-and-greet at Costco connected the brand with fans while promoting the Costco-exclusive 18-can variety pack. I designed the variety pack packaging and event poster, bringing together retail, packaging, and partnership creative in a single activation.
Out of Home Execution
Monaco activated near Chicago’s United Center during UFC 319 with event-specific creative across a mobile billboard and street-level wheatpaste installations. The billboard featured a QR code directing viewers to Monaco’s store locator, while three custom step-and-repeat designs extended the campaign throughout the activation.
POTAWATOMI SPORTSBOOK PARTNERSHIP
Monaco partnered with Potawatomi Sportsbook in Milwaukee, extending the brand’s presence across the venue through digital advertising and branded bar menus. The creative was adapted for on-site screens and printed materials, creating a consistent brand presence throughout the space.
