Innovations POS

Monaco’s innovation launches offered an opportunity to explore more expressive creative directions while maintaining a connection to the core brand. My involvement spanned product design, packaging, and launch-specific point-of-sale materials. I also attended production runs to evaluate printed color and ensure consistency between the intended designs and finished cans.

SOUR APPLE CRUSH

For the launch of Sour Apple Crush, the creative direction drew inspiration from dramatic, product-focused advertising, using bold lighting and contrast to make the can the focal point. The approach gave the new flavor a distinct visual presence while remaining connected to Monaco’s broader brand identity.

Pornstar Crush

For the launch of Pornstar Crush, I developed a magazine-inspired concept that positioned the can as the cover star. Working with the team, we created playful headlines to bring the idea to life. I extended the concept across the campaign’s key visual, PR box, and retail pole topper, designing the packaging and display to resemble actual magazines.