Golden Road: K38 Launch
Our team was tasked with creating the overall look and feel, as well as point of connection material for the launch of Golden Road’s new beer K38. It’s name came from the not-yet-famous K-38 surf break, where Mexicans and Americans share their love of the water together. The Mexican import category is very competitive and is lead by Corona, Pacifico and Modelo. The goal of launching K38 was to take the Mexican import category in an authentically Golden Road way.
