My journey began in letterpress and screenprinting shops, where I learned to value the tactile details people often overlook—the weight of paper, the depth of a foil, or how typesetting can affect how information is processed.

With ten years of experience, I now specialize in Brand Identity, Point of Sale, and Label Design, engineering cohesive systems that command attention across every touchpoint. By connecting high-level strategy with hands-on production expertise, I ensure every brand experience is built with both technical precision and intentional care.