Shire is a specialty biopharmaceutical company originating in the United Kingdom with an operational base in the United States. As they grow, Shire wants to retain the spirit of a small biotech with the benefits of both scale and agility. My primary goal was to create a visual that reflects the pre-established brand standards. It was important that the digital displays correlated with the rest of Shire's identity. These digital displays were shown at a trade show as a way to find the Shire booth.