Fanatics Merch
The ask was to explore merchandise for Bud Light to sell into Fanatics and potentially other retailers that consumers would want to wear to tailgates/watch parties. I wanted to create pieces that made fans stand out in the crowd.
Bud Light Dive Bar Merch
Bud Light asked our team to create an always-on Dive Bar catalogue of wearables. I was asked to design a t-shirt that was a fresh take on the dive bar aesthetic. The vibe is retro and vintage dive bar meets contemporary.
Bud Light t-shirt Exploration
My team at FCB Chicago thought it would be fun to release a unique t-shirt design once a month as a gift to our clients at Bud Light. This is what I created.
