Emily Maczko
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Lipton Tea

Lipton Tea Packaging

Sir Thomas Lipton was known for his marketing genius. To celebrate Lipton's 125th Anniversary, I designed new packaging that is contemporary and shines a light on Lipton's past. My intention was to pay homage to their advertisements from the 1890s. I worked with illustrator and tattoo artist Cloey Zikmund to create tea leaves visuals to fit this concept. Each package has unique illustrations specific to the blend of tea.

Sketches

 

Final Artwork

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